PeriscoPe, a digital accelerator that works with the likes of youth retail giant Culture Kings and athleisure brand LSKD, has acquired fellow Gold Coast-based business growth and marketing agency HYPE Group for an undisclosed amount.
The deal will see HYPE Group, co-founded in 2015 by former rugby league player Selasi Berdie and serial entrepreneur Miles Muecke, join forces with PeriscoPe and create a 30-person strong team in the process.
According to HYPE Group, the merger – announced today – will give the combined entity a larger footprint and strengthen PeriscoPe’s east coast presence which recently grew beyond the Gold Coast to include offices in Brisbane and Sydney.
Co-founded in 2017 by co-managing directors Nathan Crouch and Martin Corr, PeriscoPe was originally an e-commerce accelerator that focused on delivering sustainable and profitable growth to its clients.
It has since expanded into specialising in all forms of digital marketing and development across a variety of sectors for clients including VERVE Fitness, Valley Eyeware, MR SIMPLE, Bellini Footware, DebtPlacer, Deus Ex Machina, Lego and more.
It also offers branding, strategy and design services to clients – the result of a recent partnership with Agency Next Door.
According to PeriscoPe, the two companies have been on ‘parallel paths’ over the last few years. Combined, the two hope to offer a comprehensive view of multiple markets and verticals, whilst continuing to deliver best-in-class expertise in e-commerce and fast moving consumer goods (FMCG) products.
“We know from our own experience and talking to many businesses that marketers are seeking to simultaneously elevate their brand and drive business growth, but efforts are often disjointed and diametrically opposed,” Crouch said.
“The partnership of PeriscoPe and HYPE balances brand building and performance marketing capabilities to form a streamlined approach to sustainable and profitable business growth.
“Uniting our digital,…
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