Elyse Lupin, President and Founder of Elysium Marketing Group, spoke with VISTA Today about growing up in Lansdale, her close relationship with her older brother, her high school tennis court success, and her love of classic rock.
Lupin also described how, after attending Penn State, she earned a spot in NBC’s highly competitive Page Program, which opened doors to a Publicity Assistant job at a record label. After gaining experience in several different areas of marketing, she opened her own company, which provides marketing strategy and design services for food and franchise companies, many of which have plans to expand in the new year.
Where were you born, and where did you grow up?
I was born and grew up in Lansdale, in Montgomery County. I haven’t moved very far. I studied abroad in France and lived in New York and Boston, but I came back to my roots.
What did your parents do?
My dad’s an attorney. He’s had his law firm, Hamburg, Rubin, Mullin, Maxwell and Lupin, for over 50 years.
My mom was a teacher until she had my brother, and then she owned a store selling gift baskets and invitations. She still does wedding invitations and Bar and Bat mitzvah invitations today.
One-year-old Elyse with big-brother Ben.
Where were you in the pecking order? Were you the oldest?
I’m the baby! I have an older brother who is three years older, who I was really close with growing up. We didn’t have any first cousins, so the two of us were with our families a lot, and we were the only kids, so we would make up games to entertain ourselves.
What memories have stayed with you from growing up in Lansdale?
There was a carefreeness to my childhood, which is not how it is for kids today. My brother and I would play with all the kids in our neighborhood. We played street hockey on roller skates and rode our bikes everywhere. I remember the carefreeness and happiness of playing outside together.
Were you a tomboy? Were…
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