Automation is what is meant to make our lives and jobs easier. But there is a lot of evidence saying that in the case of influencer marketing automation may make it worse, reducing the benefits of this marketing channel to almost nothing. So what’s the point of trying to automate even some parts of it, then? We have to learn from others’ mistakes, right?
But when your cup of marketing channels is already full and spilling, you need to delegate and, in the end, establish a whole new influencer marketing department. Or you may turn to an agency instead. And what do they do to be more efficient? Businesses, including agencies, strive to earn more while spending less. So automation comes to mind. But then again, it has proven to be worthless so many times…
The point is to find the balance between what’s automated and what has to be still borne on human shoulders. So, let’s see what are the pros of automating wisely and what are the cons of doing it the wrong way.
What is influencer marketing automation?
First, we have to define automation. To put it simply, automation means using software to manage influencer marketing efforts. It may be a stack of technologies or an all-in-one platform. Automation is used to fasten the working processes, save time, and entrust repetitive tasks to a robot or an AI instead of a human employee. Ideally, automation saves those human employees from monkey work and helps scale their creative efforts and improves actual marketing skills.
Now, let’s see what’s wrong and right with this idea.
The cons
Robotic communication
Emails and even messages on social media can be automated: with this, you don’t need to write a separate letter to each creator you want to engage in your ad campaign. You just have to make a template once and press the launch button. And yes, it saves a lot of time.
But nobody likes getting template emails and any kind of robotic messages that are not customised at all….
..
[ad_2]