Loob Holding is looking for its new full-time head of digital and aggregator. The duties of the role will be split into the following three branches- namely mobile app, delivery aggregators and digital marketing. Loob is looking for someone with experience in digital marketing, app aggregation or eCommerce, with leadership stints.
Under mobile app, the role requires the candidate to drive acquisition, usage and revenue across the delivery and self-pick up app, manage the app sales target and forecast, as well as generate consumer communications across various digital touchpoints to ensure high loyalty and retention. With regard to delivery aggregators, the role would require the candidate to manage opportunities with delivery aggregator partner in order to drive stronger delivery performance through co-branding marketing campaigns, advertising solutions and platform promotions, for instance. Digital marketing calls for the candidate to set the right principles and KPIs by upskilling entire marketing team, while collaborating with media agency to create a strong test-and-learn culture on digital advertising platforms.
Earlier this year, Loob Holdings appointed Google’s FMCG industry manager Ng Yau Chuan as its chief marketing and digital officer to spearhead the group’s transformation towards being the top omni-channel beverage operator in Southeast Asia. In a prior interview with A+M, Ng said one of the biggest challenges in the industry is when individuals involved with digital transformation are unable, unwilling or do not have the support of their leadership to keep on upskilling themselves. “The tech and digital space is constantly evolving. It is impossible for any person to constantly be ‘an expert’,” he explained.
He also shared that often digital transformation is seen focusing on silo-ed metrics such as conversion rates, attribution, and data without a strong tie to the overall business top line or bottom line.
Hence, it is extremely…