India is a land of immense opportunities for brands to leverage festivals and make a stronger impact on their audience. Festivals give rise to many emotions which lead people to splurging on new things and new experiences. But during festival season, the customer is also spoilt for choice with so many brands promoting their products. Mobile marketing has evolved over the last few years and falls under the broad spectrum of modern marketing. Brands are leveraging mobile mediums for festive season campaigns in the form of Search, Display and Sponsored advertising. India is a huge market with about 40% ad spends on digital platforms this festive season. Tech giants like Amazon are providing such formats to brands across sectors to amplify their marketing game.
For instance, Amazon Ads helped Ferrero Rocher, the chocolate gifting brand, to effectively target and leverage the accelerated demand for chocolate gifting during the festive season. They were able to achieve this through a two-pronged approach; Display ads and Search ads. This helped drive awareness among in-market audiences and build native visibility within search results on amazon.in.
In conversation with Adgully, Moneka Khurana, Country Head and Board Member of MMA India speaks at length about the trends that will dominate this year in the digital space, first party data adoption in the APAC markets, and much more.
What are the trends that you see dominating the digital Space in 2023?
Metaverse is undoubtedly one trend that will dominate the digital space in 2023 and many years to come. Understanding virtual worlds, digital goods, and the broader Metaverse is mandatory for any marketer seeking to engage Gen Z, and it presents many opportunities. Early movers to this medium have shown that their preparedness, innovation, and creativity have introduced new ways of thinking about the consumer, positioning their brands as creators of a new narrative.
The Mobile App Trends trends…
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