We discussed in another recent article the best ways that you can build a model that allows for successful product development without simply relying on your usual partners just because it feels like that is the route that will create the least amount of friction.
There’s a huge amount that can be gained from bringing specialist skills into a project, for example, a pharma-focused research agency or specialist digital product design team (like us!).
Of course, we would say that — and we’re sure that your existing agency is fantastic — but are you getting the most relevant personnel assigned to your project? And do they have the specialist knowledge required to get you the best possible results and bring velocity to your project?
Marketing agencies are excellent at marketing, for instance, but for approaching complex digital product development you might want to consider holding them back for the customer acquisition piece that comes after launch.
Working with a specialist agency, or agencies, can help you bring your product to life in the most efficient and effective way possible. Agencies are used to collaborating with others in order to get the job done, and in most instances, it won’t create any additional work for you or your team.
By following this advice, pharma teams can evolve ways of thinking and working in order to overcome challenges and get their digital product into the hands of HCPs and patients to begin creating impact fast.
..
[ad_2]