CMSWire Reporter Jennifer Torres hosts the debut episode of CMO Circle, with the spotlight on Shay Howe, CMO for ActiveCampaign.
“Being able to use your product as a core go-to-market channel, one which grows as your company scales, creates a beautiful business.” — Shay Howe, CMO, ActiveCampaign.
As chief marketing officer at ActiveCampaign, Shay Howe leads the marketing, customer activation, partnership, platform strategy and ActiveCampaign Postmark teams.
Prior to ActiveCampaign, Shay was vice president of product at Belly and Yello, where he was responsible for product strategy and design. He has previously led product teams at multiple high-growth companies, including Groupon and served in-residence roles as an advisor with the Techstars, Lightbank and Prota Venture portfolios.
Shay said his passion for building teams extends outside of work, and he also serves as a mentor with Techstars and LongJump Ventures.
We caught up with Howe for a five-question Q&A on his role as CMO
Editor’s note: This transcript is edited for clarity.
A Journey from Design to Chief Marketing Officer
Jennifer Torres: Hi, everyone, I’m CMSWire reporter Jennifer Torres, and today we’re introducing a brand-new feature called CMO Circle. Each episode we’ll sit down with a different CMO for a little Q&A to get to know them and their role a little bit better. And today I’m very excited to have as our first guest, Shay Howe, CMO for Active Campaign.
Hi, Shay. Welcome.
Shay Howe: Hi, Jennifer, thank you so much for having me. I appreciate it.
Torres: Oh, happy to have you here. So, we’ll get right to it. First, I’d like to start at the beginning and just ask you a little bit more about your path to becoming CMO and how you got into marketing in the first place.
Howe: I started in design. Design is what I went to school for. It’s my background, or origin — or first love, if you will. But design for me was always how to use design sense to solve a problem, to spark an action or an interest, right?…
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