Checking out the Top 20 most popular articles on CMSWire from 2022.
While some assumed COVID-19 wouldn’t be a factor by 2022, it was, with ramifications of new consumer expectations continuing to impact digital marketing and customer experience efforts. Yes, consumers returned to brick-and-mortar stores, but they still wanted to enjoy the enhanced online experiences they’d become accustomed to during the pandemic — causing many retailers to embrace the “click-and-mortar” model and focus on creating seamless journeys between both.
The year brought with it the announcement that Google would sunset Universal Analytics and replace it with Google Analytics 4, and a new trend — quiet quitting — was a hot topic of conversation. As Facebook became Meta, we witnessed Roblox shift from children’s games to a retail marketplace, and buying commercial property in the metaverse became a serious consideration. The EU put the Digital Services Act into force — and Twitter’s meltdown and leadership changes birthed a number of “alternatives” as changes to blockchain networks offered a decentralized system of global hotspots.
It was a year of changes, growth and most importantly — hope. So, let’s take one last look at the CMSWire top stories of 2022 according to our readers.
Without further ado, here are the top 20 most popular articles on CMSWire from 2022:
Today, consumers want to trust the companies they are dealing with, whether it is with how their data is being used or how a company behaves in the world at large. In fact 87% of consumers say they would purchase a product from a company that “stood up or advocated for” an issue they care about — but it’s a double-edged sword because over 50% think that if a company does advocate for social issues, they are only doing it for the PR. In this article, Vice President and Editor-in-Chief of CMSWire Rich Hein looks at some case studies of companies taking a stand for social issues that…
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