With each new technological breakthrough and innovation, what once may have seemed dystopian or impossible is now simply a modern-day reality. Let’s take, for example, Amazon Go stores, which allow patrons to select the products they need, and effectively check out by simply leaving the store – no cashier interaction or self-checkout kiosk required. The store uses an Amazon Go app for iOS or Android linked to individuals’ Amazon accounts for automatic billing to ensure a truly new-age, frictionless experience. Amazon calls this a ‘just walk out’ shopping experience, less the criminal charges that anyone who attempted this in a traditional store would face. This is just one of the countless digital transformations that have captured the interest of consumers and corporations over the last few years. It speaks to a larger trend for where technology and, in general, the consumer experience are headed.
During an interview with the winners of the 2022 Bay Area CIO of the Year ORBIE Awards, Ellora Sengupta, VP & Head of Business Technology at Procore, identified these frictionless experiences as imperative to business success moving forward. “For 2023 and beyond, designing and selecting engaging, connected, and frictionless digital experiences to attract and retain customers and employees will be very important for CIOs,” she shared. “Customers and employees have lots of choices, and the best of those choices will provide simple, connected, intuitive experiences that enhance productivity. We expect everything to be connected in our personal lives (smart homes, automated check-ins at airports and hospitals as we approach the facilities, etc.), and this is beginning to extend to smart cities and smart countries.”
Understandably, most businesses are now hedging their bets on a more automated and tech-driven future, and who can blame them? A resistance to digital transformation is often viewed as the Achilles heel of businesses that will remain needlessly…
..
[ad_2]