Japan is a hotspot for international brands seeking to expand new markets. This country has the third largest economy in the world, making it a haven for global businesses. If you’re a business that wants to cater to a specific geographical area, it’s important to know how to navigate the advertising environment in that region to have an effective marketing strategy.
But marketing can be difficult for the inexperienced. It’s more complex than going to your Facebook page and making a sales pitch for your product. This is where marketing agencies can provide big benefits. Professional agencies know how to avoid the online pitfalls that everyday business managers and staff often make, meaning that they can easily save much more than they cost.
The Japanese advertising market is one of the largest advertising markets worldwide. Total advertisement spending saw stable growth until the spread of the novel coronavirus (COVID-19) in 2020, which led to a decrease of the market size by about 780 billion Japanese yen. In 2021, the market recovered considerably and reached a value of 6.8 trillion yen, which was close to pre-COVID-19 levels. Given its size, the advertising market is one of the most important markets for Japan. It regularly accounts for more than one percent of the country’s nominal gross domestic product (GDP).
In Japan, agencies are becoming more specialized according to their individual needs, rather than one agency controlling all touchpoints. “Ideas are still important, but the means of getting them across to our consumers are becoming more diverse,” says Masanori Tagaya, executive creative director at Grey Tokyo (joint 60th in the World Creative Rankings, and 9th in the APAC agency category.
Japan has an abundance of digital agencies that offer marketing and advertising services. Some are local agencies while others are Japanese branches of global organisations. Technology has forever changed how companies attract customers and generate…
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