In a nation like India, where purchasing decisions are mainly influenced by emotions, the holiday season offers the added benefit of reminding your clients about Indian culture through the association of your products.Festivities offer an excellent chance to reconnect with present and prospective consumers or customers. During the festivals, you may devise efficient marketing methods to assist you connect with your consumers or clients more effectively. During festivals, online sales also increase. FinTech’s, in general make the procedure easier and faster; the holiday season is just a season of increased volume. The holiday season is an excellent time to exhibit your inventory, launch new items and services, and reach a broader audience. Banks and finance businesses come in to provide a number of flexible solutions, such as working capital, bill discounting, supply chain finance, machinery finance, microfinance, commercial car loans, commercial equipment loans, and so on. As of September 9, 2022, public sector banks accounted for 50% of additional loan given, while private sector banks accounted for 47.1 percent. In the same period last year, public sector banks accounted for 19.5% of incremental loans, while private sector banks accounted for over 70%.
The holiday season has always been important to Indian consumers and brands. Almost three out of every five Indians anticipate Festive season sales, with nine out of ten anticipating making a purchase during this time. As it approaches, banks and e-commerce platforms are promoting special deals to entice customers. In reality, both companies have announced agreements in the form of discounts on certain goods and credit card offers.Credit offtake across all industries increases in the run-up to the holiday season. Keep in mind that the celebrations are not yet done, and with Diwali approaching, marketers anticipate more sales and profits as more people arrive, making the festive season the ideal…
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