A marketing automation tool is the software you can use to streamline your marketing by replacing manual tasks with automated workflows. Marketing automation tools are included in many online marketing services (opens in new tab), such as website analysis tools and email marketing services (opens in new tab) like Omnisend (opens in new tab).
In this guide, we’ll look at the benefits of marketing automation software and how to find the right software for your business.
What is marketing automation?
Marketing automation (opens in new tab) is the process of using software to automate repetitive tasks. Email marketing, customer tracking, ad campaigns, and more can be heavily automated, freeing up your marketing team’s time for other duties.
Your marketing efforts can be much more efficient because software can perform these repetitive tasks hundreds of thousands of times without issue. You get a higher return on investment in your marketing, and you can scale up marketing much more quickly when you employ intelligent automation software.
Marketing automation allows you to personalize your marketing and deliver messages at just the right time, catering to customers’ preferences and behaviors. You can nurture better leads by sending emails on specific days and personalizing the service you offer to each customer.
You can use marketing automation tools to track the performance of all your marketing campaigns and the relative performance of each of your marketing channels. With excellent reporting on your marketing, you can better decide how to market products and services in the future.
There are many different marketing automation tools, often with very different purposes. For example, lead generation automation software aims to increase the number and quality of leads your sales team gets.
Social media automation tools can create engaging social media posts, automatically post them on a set schedule, and highlight customer social media interactions.
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