An intriguing aspect in the construction sector is the 7.5% rise in the current quarter of FY22, compared to a 7.2% decline in the same period last year. This is unmistakable evidence of a significant recovery in the real estate market. According to recent estimates, the Indian real estate market would be worth more than USD 1 trillion by 2030, accounting for more than 13% of India’s GDP. Much of it might be attributable to appropriate public relations operations carried out by the industry.
The real estate business is highly competitive, and any factor that gives a company even the slightest advantage is aggressively pursued by management. Therefore, an increasing number of real estate firms are using credible public relations agencies. Contrary to popular belief, a solid public relations campaign does much more than help a real estate company boost its market standing. A public relations effort is distinct from any advertising initiatives you may be doing. It is intended for a variety of audiences, including clients, society, and the government. Although the benefits of strong public relations cannot be overstated, they are far broader and require specific understanding.
Create and Preserve your Real Estate Brand’s Reputation
Some individuals may recognize you from a local newspaper article in which you mentioned house-buying patterns, a community charity event you sponsored or a similar promotional effort you conducted in the preceding months. That is the power of public relations. It allows you to expose yourself and your business in ways that complement your digital marketing foundation and encourage additional people who haven’t done so previously to check out your online presence. It takes effort to obtain visibility both locally and online (with the latter gaining significantly more relevance given the age we live in), but these “extra” marketing activities can generate a lot of traction for your brand that would otherwise never come…
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