Like all other industries, Machine Learning (ML) and Artificial Intelligence (AI) are seeing their application in the internet marketing space too. Easing the complex personalisation operations across marketing applications, such as content marketing or email, through machine learning, automation has improved operations for marketers to reach their consumers with branded content. The Machine Learning model does so by adapting to various cases on the back of accessible data fed into the system.
In digital marketing, Machine Learning caters to the company’s smooth marketing execution in a lot of ways by combining data sources, automating tasks, and by predicting campaign outcomes. Here is a list of tools that you may want to use today for improving and automating your complex marketing initiatives.
Email marketing
Being a fairly large contributor to revenue generation through online marketing, email automation is certainly the need of the hour for marketers to ease their work at the desk so they can focus on more revenue generation. To aid better delivery, and increase open rates and click rates which translate to maximised revenue, here are some AI email marketing tools for making your job simplified.
Using behavioral profiling of the recipients to suggest you the right time and date to send your email for maximum open rate and engagement, Seventh Sense is a marketing tool that predicts the recipients’ behavior with opening emails by tracking the particular day and time where they open their received emails one by one. Your emails hence don’t remain parked in the heap of unopened emails. A brownie point of the tool is, it integrates well with HubSpot and Marketo, making your email automation effective all the more.
One of the most difficult tasks is to choose from an array of subject lines that you think of. Approaching every consumer with the ‘one size fits all’ subject line approach isn’t getting your emails to engage the best.
Based on an AI-based…
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