Marketing management job description: In this article, the marketing management Job description and roles/responsibilities, and qualifications are well elaborated. Marketing management is an organizational discipline that focuses on the practical application of marketing orientation, strategies, and procedures within businesses and organizations, as well as on the administration of a company’s marketing resources and operations.InformationGuideNigeria
Marketing management analyzes the industrial context in which the organization operates using methods from economics and competitive strategy. These include Porter’s five forces analysis, strategic competitor group analysis, value chain analysis, and others.JAMB Portal
Read Also: Personal Assistant Job Description, Roles/Responsibilities, Qualifications
Marketers use SWOT analysis to create extensive profiles of each rival in the market, concentrating on their relative competitive strengths and weaknesses. Marketing executives will investigate each competitor’s cost structure, earnings sources, resources and competencies, competitive positioning and product differentiation, vertical integration, past responses to industry events, and other considerations.
Photo Source:
iHireAdmin
Marketing management frequently conducts market research and marketing research in order to conduct marketing analysis.
Marketing management is a procedure that advises firms on how to market and sell their products from conception to implementation, according to its definition. This can involve studying a company’s target market, establishing sensible objectives, creating fresh market-penetration tactics, and carrying out efficient marketing strategies within a specified budget.
Many businesses rely on marketing managers to guide and influence how their brand appears, feels, and interacts across all platforms. In order to make sure that the techniques they use are successful, marketing managers must also coordinate with other…
..
[ad_2]