Christmas is the perfect time of the year to try your hand at some marketing campaigns. As people are usually very receptive during the holiday, businesses do not need big advertisement budgets. Theming your brand around the season will not increase consumer engagement and create strong brand awareness but also showcase the personality behind the…
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How to Conduct Competitor Analysis When Marketing Law Firms | Good2bSocial
[Author: Noreen Fishman] Have you conducted a competitor analysis recently? Chances are you completed one when your firm was in its beginning stages, but it’s an activity that can help at any stage of your firm’s growth. An effective competitor analysis can give your firm an edge in your market – but only if done…
Marketers struggling to make use of data
MoEngage, the insights-led customer engagement platform, has released its new report, Future of Marketing: Why Personalisation Matters. The report includes new data compiled from a survey administered by ClickZ of more than 100 senior-level marketing executives who shared their opinions on the current state of their own personalised marketing. The researchers reveal that marketing executives…
How to Create a Year-Round Marketing Strategy for Seasonal Products
Most ecommerce companies bank on the holiday shopping season for an influx of sales that keeps them afloat in the months to come. After all, they don’t call it Black Friday for nothing. But did you know that you can (and should) use a year-round marketing strategy to average out those sales, especially if you…
How Brands Can Navigate The Cost Of Living Crisis With Digital Marketing
Rawnet’s Freddy D’Uva surveys the economic landscape in 2022, emphasizing the need for a digital strategy. Price increases, fueled by high consumer demand and supply chain bottlenecks, have been one factor driving growing inflation, alongside residential energy tariffs and fuel prices rising. Domestic gas prices soared by 96% from August 2021 to 2022, while domestic…
How to Overcome Challenges When Marketing a Law Firm | Good2bSocial
Getting digital marketing strategies adopted and implemented within a law firm is not without its challenges. According to our Law Firm Digital Marketing Survey conducted in September 2018, the biggest roadblock is convincing firm leadership to try new tactics, with 57% of firms citing this as an obstacle. Also, just over half of the firms…
Real Estate Marketing Tools: How To Sell More
Marketing is vital to your success if you’re a real estate agent. To sell more homes, you need to reach more potential buyers. Luckily, many tools at your disposal can help you do just that. This blog post will list some of the most effective real estate marketing tools available today. It’ll also provide tips…
Strategies to Optimize Returns in Franchise Digital Marketing
Opinions expressed by Entrepreneur contributors are their own. Return on Investment (ROI). It’s what every brand wants from its franchise digital marketing dollar — money that’s often begrudgingly spent even though most brand leaders know they need to budget for it. Still, doing so isn’t like allocating money for research and development or human resources,…
How to setup and Lead Generation Marketing Funnel in your business in 2022
Business! The age has not ceased to develop, you have to constantly innovate for your business to thrive in this ever-changing world, but with so many technological advances, it can sometimes feel overwhelming. However, you must keep pushing and adapting to the times to succeed. Conducting customer research and perfecting your lead generation funnel is…