Rawnet’s Freddy D’Uva surveys the economic landscape in 2022, emphasizing the need for a digital strategy.
Price increases, fueled by high consumer demand and supply chain bottlenecks, have been one factor driving growing inflation, alongside residential energy tariffs and fuel prices rising. Domestic gas prices soared by 96% from August 2021 to 2022, while domestic electricity costs increased by 54%.
Amid the rising cost of living, digital marketing will become a must for firms to thrive. Companies must understand evolving purchasing habits and adjust strategies accordingly. During a recession, many businesses benefit from digital marketing activities like SEO and PPC, particularly when compared to conventional marketing approaches. With recession looming, brands should focus on it sooner rather than later.
Increase online visibility
A strong digital presence has become an essential component of any marketing plan. With the pandemic, millions of consumers changed their purchasing patterns, and practically everything has moved to the digital realm.
High-quality content distinguishes successful companies from their competition across industries. If a brand can develop a powerful content strategy (like providing its target audience with articles, videos, and tutorials) and find a way to reach the desired market, it will soon have a loyal following, which will increase the business’s visibility and boost revenue.
Social media is one of the most effective strategies for increasing online visibility. Consumers increasingly expect to see a content-rich and interesting account when they use these platforms to investigate businesses, products, and services. Posting educational, inspiring and high-quality visual content, showing behind-the-scenes videos and testimonials from employees and customers, jumping on trends, interacting with the audience, and utilizing paid ads: these are some of the most effective tactics.
Demonstrate brand value
Another way to…
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