Christmas is the perfect time of the year to try your hand at some marketing campaigns. As people are usually very receptive during the holiday, businesses do not need big advertisement budgets. Theming your brand around the season will not increase consumer engagement and create strong brand awareness but also showcase the personality behind the…
Tag: Microeconomics
The Ultimate Guide To Marketing Automation In 2022
In 2023, the landscape of marketing automation will continue to evolve as new technologies and trends emerge. Businesses should stay ahead of the curve to compete at their best. Now It is time to start planning your marketing automation strategy for the future. What Is Marketing Automation? Marketing automation is using technology to automate the…
Five event trends for 2023 – and what they mean for your marketing strategy
Events are back with a bang. They haven’t just recovered post-pandemic — they’ve emerged as a critical marketing channel to generate demand and build strong brands. According to Forrester research, 74% of marketers cite events as their most important demand generation tactic. Why? Because events serve an important strategic marketing function: they allow brands to…
How to Conduct Competitor Analysis When Marketing Law Firms | Good2bSocial
[Author: Noreen Fishman] Have you conducted a competitor analysis recently? Chances are you completed one when your firm was in its beginning stages, but it’s an activity that can help at any stage of your firm’s growth. An effective competitor analysis can give your firm an edge in your market – but only if done…
Sportfive acquires influencer marketing agency TwoReach
Build A Rocket, the Sportfive-owned esports and gaming agency, has added to its portfolio in the digital entertainment space by acquiring influencer marketing platform TwoReach. The acquisition of TwoReach marks the latest stage in the ambitions of Sportfive to act as a leading service provider for brand activations in the esports and gaming fields. You…
Marketers struggling to make use of data
MoEngage, the insights-led customer engagement platform, has released its new report, Future of Marketing: Why Personalisation Matters. The report includes new data compiled from a survey administered by ClickZ of more than 100 senior-level marketing executives who shared their opinions on the current state of their own personalised marketing. The researchers reveal that marketing executives…
How to Create a Year-Round Marketing Strategy for Seasonal Products
Most ecommerce companies bank on the holiday shopping season for an influx of sales that keeps them afloat in the months to come. After all, they don’t call it Black Friday for nothing. But did you know that you can (and should) use a year-round marketing strategy to average out those sales, especially if you…
How Brands Can Navigate The Cost Of Living Crisis With Digital Marketing
Rawnet’s Freddy D’Uva surveys the economic landscape in 2022, emphasizing the need for a digital strategy. Price increases, fueled by high consumer demand and supply chain bottlenecks, have been one factor driving growing inflation, alongside residential energy tariffs and fuel prices rising. Domestic gas prices soared by 96% from August 2021 to 2022, while domestic…
How to Overcome Challenges When Marketing a Law Firm | Good2bSocial
Getting digital marketing strategies adopted and implemented within a law firm is not without its challenges. According to our Law Firm Digital Marketing Survey conducted in September 2018, the biggest roadblock is convincing firm leadership to try new tactics, with 57% of firms citing this as an obstacle. Also, just over half of the firms…