This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own.
You know the story, every SEO professional is learning and using the same methods for building their SEO strategy.
So, how do you uncover hidden gems that help propel your local brand to the top of search engine results pages (SERPs)?
How do you elevate yourself from just a professional to an SEO expert?
Where do you get actionable insights that help you claim a top SERP position?
Expert digital marketers know that in order to win a top position on the SERP, they must understand how the SERP works.
The solution: Actionable search insights can be discovered with SERP APIs.
Being able to see what makes or breaks a top spot in a search will help you create a winning strategy.
Expert digital marketers are using SERP APIs, or SERP scrapers, to create:
Brand sentiment strategies.
Online reputation management (ORM) strategies.
Improved keyword ranking strategies to modify their positioning and increase their visibility in search engines.
Before you take your first steps toward a stronger local SEO strategy, let’s dive into what a SERP API is.
What Is A SERP API?
SERP APIs are automated tools that pull public web datasets from SERPs.
They focus on giving you web data from paid and organic search results of different keywords and queries typed into search engines.
SERP APIs can help you outrank your competition by:
1. Automatically targeting unique parameters, including:
Location (city-level targeting).
Language.
Filters.
Safe mode.
Device.
2. Automatically analyzing different search engine features, such as:
Maps.
Shopping.
Trends.
Hotels.
Flights.
News.
More.
These two automated public data sets help you:
Monitor your competition.
Uncover hidden trends.
Improve paid advertising campaigns.
Expose content gaps.
Understand how your content performs from region to region.
Screenshot from SERP API, October 2022
What Are SERP APIs Used For?
SERP APIs, especially…
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