ANI |
Updated: Oct 19, 2022 14:55 IST
Chennai (Tamil Nadu) [India], October 19 (ANI/NewsVoir): The Influencer Marketing Report 2022 was released by Influencer.in, an influencer marketing platform and an initiative by Social Beat, to provide insights on how influencer marketing has become one of the most important channels that big brands are leveraging as part of their digital marketing.
The report is based on over 500+ survey responses by Indian content creators, and over 60 marketers in the April to June period of this year.
Suneil Chawla, Co-founder, Social Beat, said on the launch of the report, “We were ahead of the curve in launching Influencer.in, and these trends confirm our belief that this Industry is integral to digital marketing. For we foresaw that content across multiple platforms, video content and story-telling in regional languages will gain traction with growth in devices and Internet access. We were confident that influencers across the spectrum, irrespective of their size, would be in demand from brands based on their style, specialty and content. While video content is the preferred form of content due to its story-telling potential, the emergence of new social media tools is something to watch out for.”
A summary of the report’s key findings are
The Influencer marketing industry’s value is estimated to grow at a compound annual growth rate of 25 percent over the next 5 years to reach Rs. 2,200 crore by 2025 from Rs. 900 crore in 2021. The projected meteoric rise of the industry can be attributed to the steep growth in the number of creators, and the increasing partnerships between brands and creators, to deliver compelling, relatable story-telling content to the target audience.
Today, 61.2% of all brands recognize the power of influencer marketing to tap into a newer audience pool to boost brand awareness. Larger organizations…
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