MoEngage builds A/NZ footprint
Customer engagement platform, MoEngage, has officially established a presence in Australia and New Zealand as it builds its client base locally.
The martech player said having a local footprint was about better serving brands in A/NZ and further developing its partner ecosystem in this region. MoEngage has appointed Michael Ricciardone as country manager A/NZ, an experienced commercial leader with a proven history of leading and managing sales teams across tier-one media agencies and enterprise accounts across this region.
The vendor already has a number of clients in Australia including MyDeal, Jimmy Brings and Nova Entertainment.
The expansion also comes after MoEngage raised US$77 million in Series E funding in June, led by Goldman Sachs and B Capital. The company claims to have grown annualised recurring revenue (ARR) by more than 105 per cent in the last year, added 500 new customers, and doubled headcount to more than 650 globally.
MoEngage’s platform is designed to help brands reach, engage and retain consumers, with a particular focus on companies in the finance, retail, media and health sectors. Functionality includes artificial intelligence (AI)-powered marketing orchestration and an optimisation engine tapping data and insights for customer experience interaction.
“Businesses in Australia are looking for solutions that help lay the foundation for retaining customers and increasing lifetime value, particularly during this climate of rising customer acquisition costs and slowdown in consumer spending. MoEngage’s depth and breadth of customer-centric solutions is a natural fit,” Ricciardone stated.
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