Students in Consumer Insights get a unique internship-like experience inside the classroom.
Imagine taking a course in which creating content to post on an NKU-themed Instagram and TikTok page is one of your most significant duties. Or a class where you work for a huge company like Kroger to research what Gen Z looks for in an ideal employer.
These classes are a reality at the Haile College of Business and are shaping the career landscapes for students at every level. The marketing department at NKU features two unique classes this semester, Digital Storytelling and Content Creation as well as Consumer Insights, that put students in the field and unveil their passions.
Professor Kimberly Roush teaches Digital Storytelling and Content Creation, a special topics class that made its way to students for the first time this semester. Students in the class were tasked with creating an Instagram and TikTok account from the ground up that represents NKU students and is filled with posts directly from marketing students. Their accounts, @norse_life_ on both platforms, showcase what it’s like to be a Norse and include an array of content, from day-in-the-life mini-vlogs to geese memes.
“One of the things we’ve noticed with a lot of NKU social media, and specific to the College of Business, is there’s a lot of really wonderful content, but we wanted something that was for the students by the students; a student view of student life at NKU,” the professor said.
Roush tied in this project to the class content because it showcases just how important it is for businesses to have a strong digital presence and produce fresh content every day. For students who want to pursue digital marketing as a career, many companies now require experience in content creation for even entry-level positions, Roush pointed out. This class allows students to have tangible evidence of their…
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