This week in agency news, our favorite moments feature innovative brand acquisitions, intriguing new partnerships and award-winning social good campaigns. Let’s dive in.
Backbone Media
As it celebrates its 25th anniversary this year, Backbone Media was recognized as one of Outside’s “Best Places to Work” in 2022. This marks the sixth time the Colorado-based marketing agency has landed on the list.
Baldwin&
Baldwin& was awarded with Grand Prize honors at the 2022 ANA Multicultural Excellence Awards in recognition of its work with Ponysaurus Brewing Company for the LGBTQ+ community. Baldwin& and Ponysaurus teamed up last year to create a holistic campaign to raise money for the “Fund for the Fabulous,” directly combatting North Carolina’s Lieutenant Governor Mark Robinson‘s hate speech again the queer community.
Dentsu International
Dentsu International released its 2022 diversity, equity and inclusion report. Highlights include that dentsu Canada now has 54.5% women executive and 52.4% women in management roles, dentsu created an Inclusive Business Advisory Council and the company is partnering with minority-owned businesses to create positive social and economic impact.
Foundry 360
Tech-enabled change management platform Reframe is partnering with Meredith’s custom content studio Foundry 360 to build inclusive and cultural customer experiences. The partnership aims to create audience-first content with a modernized approach to multicultural marketing.
General Idea
Reference NYC, a tech studio that provides dynamic branding, creative direction, spatial communication and motion design, was acquired by General Idea, a branding agency which incorporates creativity, culture and technology. This comes after General Idea’s recent launch of Special Production Agency, which specializes in photo shoots, film projects and digital content creation.
Havas Middle East
Adidas appointed Havas Middle East as is social media agency in the MENA region….
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