If you think TikTok is a corner of social media reserved solely for digitally-savvy teens with a penchant for dancing or lip-syncing in front of the camera – think again. While the platform initially made waves due to its virality amongst a younger demographic (here’s to you, Generation Z), TikTok has since evolved to not only become a worldwide phenomenon spanning across age groups but a critical marketing tool for both B2C and B2B brands.
In fact, it’s one of the fastest-growing social media apps today, with over 1 billion monthly active users (a close rival to the likes of Instagram, which boasts approximately 1.4B monthly users). With a newsfeed – better known as the ‘For You Page’ – that is designed similarly to a slot machine, users can easily find themselves drawn into an irresistible sequence of viral clips, including choreographed dances, travel vlog highlights, unboxing videos, celebrity interviews, TV recaps, funny moments, behind the scenes clips, and so much more.
Tourism boards around the world are choosing TikTok to showcase their countries’ travel destinations with a global travel campaign #TikTokTravel across 100 countries and regions to inspire users to creatively capture and share their travel moments. Avani Hotels and Resorts has launched its own channel on the video sharing app, reaching a younger generation of travellers through the #TikTokTravel hashtag. The company will profile “under-the-radar journeys and experiences” in the locations of its 30 properties in 15 countries worldwide, through curated content and collaborations with leading TikTokers.
Since its inception, the platform has amassed an ever-growing legion of entertainers and creators who boast an intimate understanding of the algorithm and what attracts more views, shares, and followers. From a branding perspective, TikTok now represents an incredible opportunity for growth and recognition, whether brands leverage creators’ platforms to market their…
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