Lion & Lion’s is adopting a new growth plan that involves strengthening core capabilities and delivering impact through the integration of data and creativity. This will be done by adding even more specialised data capabilities, an in-house content production studio, and by investing in growing its regional hub in Singapore.
A dedicated investment will go towards growing the agency’s team in Singapore to drive more local business and unlock long-term regional growth. This comes as Singapore has become a hub for MNCs, with many of Lion & Lion’s clients having a regional scope there, including Mars Wrigley Doublemint and Kellogg’s.
While CEO Fredrik Gumpel (pictured) declined to disclose specific figures for its monetary investment to grow its Singapore team, he told MARKETING-INTERACTIVE that the team currently has 15 new vacancies and five of them are based in Singapore while the remaining 10 are in Malaysia. The positions span creative, social, and client services. The combined team size of Singapore and Malaysia is approximately 100 individuals.
The current quarter has also seen Lion & Lion bringing on board new clients including AIA Takaful in Malaysia and 3M in Singapore. Lion & Lion works with the insurer for strategy, creative and social duties while it partners with 3M to oversee social duties for Nexcare, Post-It and Command.
In addition to its new data and analytics team, Lion & Lion will also launch an in-house content production studio in Kuala Lumpur to expand its integrated creative offerings, optimising growth opportunities with brands that require full creative to digital-film content production services. At the same time, Lion & Lion’s production innovation and its various dedicated teams also plans to develop more specific ways to apply what the agency does today within eCommerce and B2B.
The data analytics team will be led by Krishna Kumar, group director of strategy and media, while the content production studio will be headed…
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