Intuit Mailchimp and Black In Fashion Council (BIFC) are leveraging commitments to helping Black designers and fashion entrepreneurs accelerate their businesses.
In a new partnership, the BIFC and Mailchimp program and capsule collection are supporting and empowering women like Jamaican–American fashion designer Samantha Black of Sammy B, a women’s ready-to-wear clothing line, and Nigerian-Austrian designer Larissa Muehleder of the Muehleder label.
The limited-edition capsule collection, featuring five designers from the BIFC Discovery Showroom, debuted during New York Fashion Week.
Mailchimp, a marketing automation platform and email marketing service, leaned on Black In Fashion Council’s collective mission to amplify inclusivity within the fashion industry.
“I think we’ve done a lot of work for Brown and Black entrepreneurs and want to begin to extend that platform to female entrepreneurs and LGBTQIA entrepreneurs. We want to create as inclusive of a platform as possible and provide as much representation as possible,” explained Michael Mitchell, senior director of brand and content marketing at Mailchimp, in a statement.
Meanwhile, BFIC is a group of editors, models, stylists, freelance creatives, and industry stakeholders that wants to further MailChimp’s investment in entrepreneurs through programs, cutting-edge technology, mentorship, and accelerators.
Lindsay Peoples Wagner and Sandrine Charles, co-founders of Black In Fashion Council, released a statement. In part, it read: “Making the fashion industry more inclusive is an all-hands-on-deck undertaking and partnering with brands like Mailchimp to continue to amplify inclusivity efforts is just one step closer to a more equitable environment for all.”
Muehleder launched her fashion design label in 2014. As a Black woman designer and entrepreneur, she found the value in relationship-building and credits the ambitious program for helping her business gain…
..
[ad_2]