The marketing automation market will grow at a rate of over 12% in the years to come to reach, $14,181 million by 2030. The key factors for industrial growth are the increasing acceptance of digital marketing, snowballing social media use, and increasing application of marketing automation software by SMEs.
Solutions had the major share larger share in the past. This has a lot to do with the increasing acceptance of automation solutions in numerous industries, like BFSI, IT & telecom, retail & e-commerce, and media & entertainment, for producing quality leads, capturing instantaneous customer data from online channels, and efficiently handling marketing campaigns.
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Large enterprises will have larger share. This is mostly because of the consistent focus on automatic marketing processes, surge in the need for better customer engagement, and increase in the need for the examination of customer insights for predicting customer needs and preferences earlier and offer customized options.
Cloud had the major share in the past. This is because of the increasing the implementation of the cloud computing among enterprises as it offers higher data storage volume, augmented data access flexibility, and abridged IT outlay.
Report analytics will grow the fastest in the future. This is because of the increasing requirement for measuring the influence of advertising campaigns and growing focus on the use of data analytics tools for data-powered decision making and predicting customer necessities in advance.
BFSI will be the fastest growing industry in the future. This will be mostly because of the growing emphasis of financial enterprises on use of data for targeting a larger count of prospects, for achieving lead conversions. Furthermore, improving consumer awareness, safety regulations, and economic financial…
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