In a bid to ease the hurdles facing the process of advertising on the radio by going digital, Space Universe, an indigenous technology innovation company, launched Radioadspread.com on Tuesday, December 13, in Lagos.
According to Tunji Idowu, CEO, Radioadspread and Space Universe, the innovation was birthed to fix the gap between advertisers and radio stations, among other parties involved.
RadioAdSpread is an AI-driven global advertisement platform that digitalizes the operation of radio advertisements globally while providing real-time reports.
Idowu said that the platform was developed after careful consideration of the problems faced by advertisers while running radio campaigns, as well as the limitations that come with the medium.
“We’ve built a platform that not only solves these problems but also brings more to the table,” he said. “It takes the media industry on a trip from traditional, rigid, and rigorous processes to full automation with audio analytics.
Space Universe is one of Africa’s leading technology innovation companies, utilizing emerging technologies to solve critical issues in Africa’s burgeoning but under-maximized technology ecosystem.
Currently serving companies across verticals like media and gaming, the company is furthering its vision to build the continent of our dreams through its innovative Space Universe Africa™ R & D lab.
Femi Adelusi, President, Media Independent Practitioners Association of Nigeria (MIPAN), said that technology adoption to automate the media buying process has grown significantly in recent years.
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According to him, this trend is driven by the increasing complexity of the media landscape, the need for greater efficiency in media buying, and the availability of advanced technologies that make automation possible.
“This trend is expected to continue to grow in the coming years, as advertisers increasingly turn to advanced…
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