Twitter is experiencing a leadership exodus after Elon Musk finalised his US$44 billion acquisition of the company. CMO Leslie Berland has reportedly left, according to multiple media reports including The New York Times and Bloomberg, while chief customer officer Sarah Personette tweeted that she resigned last Friday and her work access was officially cut off on Monday.
Quoting its sources, Bloomberg added that Twitter’s VP of global client solutions, Jean-Philippe Maheu has left the company but it was unsure if it was a voluntary resignation on his end or part of Musk’s layoff plans. At the same time, Twitter’s chief people and diversity officer Daland Brand announced her resignation in LinkedIn while its head of engineering, Nick Caldwell, confirmed his exit from the company by changing his bio to “former Twitter exec”.
In her tweet, Personette said it has been the greatest privilege to serve everyone as a leader and a partner. “Many have heard me say this but the most important role I believe I played in the company was championing the requirements of brand safety,” she said, adding that she spent her last few days at the company continuing that commitment. Meanwhile, Berland only tweeted a blue heart emoji.
It has been the greatest privilege to serve all of you as a leader and a partner. Many have heard me say this but the most important role I believe I played in the company was championing the requirements of brand safety.
— Sarah Personette (@SEP) November 1, 2022
This slew of leadership departures comes shortly after Musk fired CEO Parag Agrawal and CFO Ned Segal when the deal closed. A few days later, Reuters said Musk plans to cut about 25% of the workforce. The Tesla chief also tweeted that Twitter will be forming a content moderation council with “widely diverse viewpoints”, but added that no changes to Twitter’s content moderation policies have been made.
Musk’s takeover of the platform has also left some advertisers nervous. General…
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