Startups developing business applications from artificial-intelligence software that generates original text and images are capturing the attention of corporate technology leaders—along with big investors.
Known as generative AI, the applications use data-intensive AI capabilities like deep learning and neural networks to recognize underlying patterns in different types of books, articles, photos, drawings and paintings gathered from a massive collection of digital sources. Based on keyword prompts, generative AI platforms can then mimic these sources to produce fanciful stories and pictures of their own.
At first glance, generative AI might seem like more of a curiosity than an enterprise-technology tool, said
Peter van der Putten,
director of the AI Lab at software firm
Pegasystems Inc.
“Creating cute pictures of a corgi in a house made of sushi isn’t exactly a profitable business case, at least not for large enterprises,” Mr. van der Putten said. And yet, he said, “generative AI startups are popping up left and right, in areas such as marketing, support, service and other content creation.”
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Jasper, an Austin, Texas-based startup launched last year, has developed a generative AI platform designed to auto-generate promotional blog posts and other marketing materials.
Amid a sharp decline in venture-capital investing deals, Jasper last week announced a $125 million Series A fundraising round, which set its…
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