Black Friday and Cyber Monday SMS Marketing Conversion Rate
BFCM 2022 SMS Marketing Conversion Rate
VILNIUS, LITHUANIA, December 6, 2022 /EINPresswire.com/ — A new holiday marketing report shows that as consumers began shopping in early November, email and SMS marketing played an increased role in converting shoppers compared to previous years, especially during Black Friday and Cyber Monday.
Omnisend’s research showed that this year ecommerce merchants sent more messages and generated more orders from email, SMS, and web push messages year-over-year.
The Black Friday and Cyber Monday findings are part of Omnisend’s yearly BFCM Holiday Report. Research reveals how consumers engaged with email and SMS in November and during key days and periods such as BFCM Weekend (Thanksgiving Day through Cyber Monday) and the Cyber Ten (the Sunday before Black Friday Through Giving Tuesday).
For the report, Omnisend examined the performance of nearly 2 billion emails, 17 million SMS, and 22 million web push messages sent by Omnisend merchants in November of 2022.
While Black Friday and Cyber Monday sales were up year-over-year, factoring in inflation indicates consumers are spending more while making fewer purchases. And as the costs and performance of marketing channels like paid social fluctuated throughout the year, ecommerce brands relied more heavily on tested and consistent opt-in channels like email and SMS marketing, increasing year-over-year sales on each channel.
For scheduled promotional emails, the number of orders generated was up in November and on Black Friday. Behavior-based automated emails, like cart abandonment messages, generated 27.1% of all email orders during the Cyber Ten and only accounted for 1.7% of emails. In November, automated messages were responsible for 30.4% of orders and 1.8% of email sends.
Brands using SMS sent 68% more messages on Black Friday and 89% more on…