LinkedIn influencers are a relatively rare breed. The platform invites roughly 500 people a year from among “the world’s foremost thinkers, leaders, and innovators” to be dubbed official influencers. The likes of Richard Branson, Bill Gates, and Arianna Huffington are on the list.
Utahns have a reputation for dominating other social media channels, and LinkedIn’s influencer exclusivity could be frustrating to those who aspire to this level of distinction on the platform. But some of the biggest names in LinkedIn marketing say it shouldn’t be. You don’t have to be an official LinkedIn influencer to have influence that matters.
The LinkedIn platform is excellent for building business and essential for doing so, says William Arruda, known as “the personal branding guru” and author of “Digital YOU: Real Personal Branding in the Virtual Age.” LinkedIn is “all about creating a plan for being visible, available, and valuable” to your followers.
Arruda says one of the best ways to gain influence on LinkedIn is to use the platform’s creator mode. This is a relatively new feature that anyone can turn on. “Using this feature allows you to make yourself visible to your specific target audience with a message that’s going to be valuable to them without becoming an official influencer,” he says.
Arruda helps company executives build their personal brands for their own success and to support their organizations. The first step is to get everyone in the company on LinkedIn. Then, help them create an amazing profile page and build a team of “brand ambassadors.”
“So let’s say you’re a small insurance agency, and you have five people. Involve them all in sharing the communications that you share,” Arruda says. “Create a company page and use the company page to share the content. Invite all of your people to reshare that content with their connections and followers. By personalizing it and adding their own point of view, they are…
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