Iterable, the most powerful communication platform that helps brands activate customers with joyful interactions at scale, today unveiled new innovations, including Iterable SMS with simplified pricing and AI-powered Channel Optimization, among other features, empowering marketers with the ability to activate exceptional cross-channel marketing capabilities and create lifelong customers.
The modern consumer is mobile-first, and spends more than four hours a day on their mobile device, checking their screens an average of once every four minutes. It’s more critical now than ever before that brands not only take steps to operationalize their mobile capabilities, but move beyond the tactical to develop harmonized, dynamic, and personalized cross-channel strategies that have mobile at the core.
“In today’s mobile-first world, the brands that succeed are the ones that invest in customer connection. Leveraging Iterable’s latest mobile and cross-channel capabilities, marketers are able to deliver harmonized and personalized cross-channel campaigns that create lasting connections with their individual customers,” shared Bela Stepanova, SVP of Product at Iterable. “All of our new innovations are designed with the modern marketer in mind, with a focus on ease of use, ROI, and impact, all within a cost-effective platform.”
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Driving Greater Mobile Engagement with Iterable SMS
To take advantage of the opportunity for customer connection on mobile, marketers need to activate one of the most effective channels within the mobile medium: Short Message Service (SMS). With an average open rate of 98%, and an average subscription rate of 75%, SMS campaigns are an incredibly valuable driver of mobile engagement with consumers. However, despite the clear benefits of SMS, only 20% of brands actually send SMS messages to their…
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